Have Questions? We have Answers!

Frequently Asked Questions

  • WEBSITE DEVELOPMENT FAQ

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    So I sign up for a website package, is that all I have to do?

    If it were only that easy! We are a full service marketing company that specializes in the Restaurant & Foodservice Equipment Industry, but we do not have intricate knowledge of your business practices and the products you sell. When signing up to build a website with us, it is important to have enough time free, or a staff member ready, to work with us on key aspects of the site, such as:

    • Product Selection
    • Delivering us Content and Images
    • Setting Pricing
    • Setting Sales Tax
    • Setting Shipping Policies

    It is the dealer’s responsibility to ensure accuracy with Shipping, Pricing, Sales Tax, and Product Selections.

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    I don’t really like the content on my old website, what do you suggest I do?

    We can professionally edit the content of your site. Copywriting, video creation, and other content-based work will be quoted to the dealer, based on the amount of time and resources our copy writers and graphic artists need. During the development stage, we are happy to receive content from the dealer, any text, image, or video, and use this for the website as is reasonable for the template design.

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    The Template sites look great, but I’d like to do something a bit different. How does custom design work?

    We are happy to provide custom design work to our clients, this is an excellent way to differentiate yourself on the internet. For custom design work, we will need to discuss what it is the dealer would like to see, determine the scope of work and resources necessary, and then quote the dealer on the project.

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    I am not comfortable selling products through my website, but would still like to improve my web presence. What should I do?

    From our experience, it is often an easier transition to start with a Call for Pricing model of website, and to grow into a full e-Commerce site. Our Call for pricing sites takes much less time to build, test and make live. Our fastest website built took only one week!

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    My website is down, or I don’t have one. How do we get my business online as quick as possible?

    We have a quick and easy option for potential clients who have no or a possibly dangerous web presence. Our Splash Pages are a $250 flat fee for development and are $50 in hosting per month if the page is up for longer than two months.

    This page is not meant to be a full website, instead it lists your address, phone number, address, hours of operation and Social Media links so that a user has the necessary information to reach out to your business while a new website is being developed. Our recommendation is to start with a basic Call For Pricing site while a splash page is in use, more developed features can always be added after the main site is live.

  • GOOGLE MY BUSINESS FAQ

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    What is Google my Business?

    Google is making a big push to help local businesses create brand awareness and promote themselves, as it strives to meet its corporate vision “to provide access to the world’s information in one click.”

    By encouraging businesses to utilize its single-dashboard tool, “Google My Business” (GMB), helps owners and marketers update specific company information, provide product and service details, and engage with potential customers. GMB allows businesses to take charge of how their companies are featured throughout all Google products and platforms, including its search engine results pages, reviews, maps, and instant content.

    Google My Business has evolved over time and will undoubtedly continue to add new features that will help drive future online marketing efforts. GMB started by helping small businesses manage their online presence and customer reviews, and has since expanded its functions to allow companies to create their own posts, engage with customers through messaging, utilize GMB insights to develop successful marketing plans, and so much more.

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    How can Place1SEO Help?

    During more than seven years of working with dealers in the foodservice industry, Place1SEO discovered that many dealers were not optimizing or even using this valuable tool at all. This is understandable because Google can be a difficult platform to navigate, making it a hassle for dealers who need to devote their valuable time to the operational management of their businesses. Through our marketing services, we will optimize your profile, update pertinent business information, and post monthly for you on this platform.

    Why does my buisness need it?

    Because Google dominates local search results, your business should maximize the potential to be a leader in search engine ranking by optimizing your GMB profile and utilizing the many features it offers. Commerce is being driven more and more into digital spaces, this profile is critically important to keep update to date and active in our consumers buying processes, even for B2B businesses.

    With an estimated 80 percent of consumers seeking out local business information on mobile devices, Google My Business is the backbone to a comprehensive marketing strategy for brick-and-mortar businesses looking to attract and retain new clients, while providing meaningful information to existing business.

    Consistent posts on your GMB page allow Google to find your page more credible and rank it higher in search results, along with showing potential customers that you are actively using your page. These posts, along with NAP (Name, Address, Phone Number) consistency, are very important not only for potential customers looking to find your business but for Google’s SEO algorithms. Having someone continually updating and checking on your GMB page allows any NAP problems on your page to be fixed in a timely manner.

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    Why Place1SEO manage my GMB account when it's free to do so myself?

    Place1SEO is offering a simplified and guided GMB experience, designed to save your business time. The GMB package is a low-cost marketing solution designed to help our local dealers gain a competitive edge, whether you have a large showroom or a small brick-and-mortar establishment. We will do the research and optimize for you the important features that will help you remain competitive in a growing online marketplace.

  • SOCIAL MEDIA FAQ

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    Why pay an agency to manage my social media if I can myself for free?

    An agency provides a team’s worth expertise in knowing intimate details of your industry, social media strategy, SEO, trends and much more. The workload required by an optimized social media presence is quite large, and will require work from Graphic Designers, Copy Writers, SEO Experts and SEM Managers to properly implement. A small business may have the room to hire one or two team members to complete this work in house, however, this does not guarantee your business will have all the needed areas of expertise to properly implement, review and fine tune the content creation and implementation.

    The Place1SEO social media package should be considered the marketing baseline in your efforts to build awareness on social platforms. We will optimize your social profiles and create posts consistently that link back to your website.

    Even when you are exceptionally busy with operational management, we will always be there to create that weekly post, but when you have time you should also engage. Sharing images from recent projects and following your clients will grow your audience. You will gain followers and encourage engagement by posting images and news about products and events.

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    What is Place1SEO's social media package?

    Place1SEO's social media package will provide your business with consistent and professional branding across your social media platform including Facebook, Instagram, and Twitter. Social media management starts with optimizing social profiles with information specific to your business.

    This package includes one weekly post to Facebook, Instagram, and Twitter. Our graphic design team will create imagery and our social media professionals create the content, write the copy, manage image edits, furnish posts with optimized hashtags, schedule posts and link social posts back to your website.

    Will this prgram grow my social media following?

    While we hope that consistent content publication will grow your follower base, this program is not designed with the intent of growing your subscriber base. Place1SEO has several additional tricks, strategies and paid for services for growing your subscriber base, reach out to your Account Manager for more information.

  • GOOGLE ADS FAQ

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    What are Google Ads?

    Google Ads, loosely defined, are advertising mediums available through Google that are open and available to most if not all businesses. These advertising opportunities are heavily focused on visibility and action-based reporting, the main Key Performance Indicators are metrics like Clicks, Views/Impressions, and Conversions. Google Ads primary form of advertising is their Pay-Per-Click (PPC) ads, where the account advertising is billed after a user clicks on the ad, typically displayed in the Search Engine Response Page (SERP). The SERP is the first page of Google you land after typing in a search term and hitting enter.

    In the summer of 2018 Google rebranded its well-known “AdWords” service as the newly refined “Google Ads.” The rebranding represents a foreword thinking strategy to better incorporate the many new and innovative features into their advertising suite. Google is focused on offering small businesses the same marketing opportunities as larger ecommerce websites. While small businesses may not have the budget to compete on a national level with giant companies like Webstaurant, smaller local businesses often out rank and outperform industry leaders on a local level.

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    Why does my company need this service?

    Google’s mission is to deliver the most relevant search results to its users. This has led Google to extend its services to help small businesses get found easier when a user searches for phrases like “restaurant supplies near me.” Such local searching puts large e-Commerce websites at a disadvantage, while providing small local businesses an edge. While Google offers many tools for all businesses to optimize visibility for online search results, Google Ads are among the most effective means for small businesses to compete for first-place ranking utilizing a paid-for ad.

    More than 80 percent of search results are displayed with paid-for ads covering over 85 percent of the space above the fold on the 1st page of displayed search results, proving that ads are being used more often as part of a well-diversified marketing strategy. While SEO is still an important long-term strategy for organic (natural) search result ranking, Google Ads is an option that quickly places your small business on the first page of results utilizing strategically targeted paid-for ads.

    Additionally, from an asset management perspective, your website is designed to bring in new leads and represent your company in the best light online. The full potential of a website cannot be realized without advertising, simply put, you can pull more value and revenue out of your online presence by better leveraging your website. Google Ads makes that possible in a cost-efficient manner.

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    Where do my Google Ads appear?

    When a potential customer submits a Google Search inquiry that relates with one of our optimized keywords, your ads will appear within the first 3 slots of the search page results, thus, placing your website on the for-front of your customer’s search. Other places Google ads can display are on Maps Search pages, Googles Shopping Platform and on Google Partner Websites, not all ad types are eligible to show everywhere.

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    What is included in the Place1SEO basic Google Ad package?

    Google Ads is a paid for advertising service with a large learning curve for any business. Since you’re paying by the click, it’s possible to spend a lot of money very quickly. As industry experts, we will set up your local Pay-Per-Click (PPC) campaign with carefully selected keyword phrases and customize your target audience to maximize results while minimizing costs. This start-up package is geared towards driving traffic to your site and your company before looking at maximizing conversions and dominating the impression share and top of page rate. We are happy to plan out a more diverse ad structure, focusing on specific product lines or vendors, but we are limiting the scope of this type of package to help dealers get started with ads, see the ROI, and grow more comfortable with them before expanding into additional advertising channels.

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    Which type of ads are included in the basic local Google PPC Ad package and what are my options?

    This pay-per-click package consists of local-only expanded text ads and responsive search ads. This service's associated cost covers the management fee, and you will also have a discretionary budget paid directly to Google for the ads themselves. Your Ad budget paid directly to should be somewhere between our minimum of $250 and a maximum of $750 per month, most clients average between $300 and $500 per month. Our Google Ad campaigns will target those users within your market area and exclude those outside of your selling range, making sure that the money you spend is being directed at the users who are most likely to do business with your company.

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    What are Google Ad Extensions?

    Google has simplified the advertising process with development of ad extensions. An ad extension describes the format, purpose, and message of a particular ad. Your campaign may benefit more from one ad over another depending on your campaign goals.

    Does my Place1SEO Google Ads package come with Ad Extensions?

    Yes, the following Google Ad Extensions are included in your Google Ads Package:

    • Sitelink Extensions - These are extra links that point to a particular page on your website. What this does for you, is increase your ad's relevancy over the competitor.
    • Callout Extension- This extension displays text that makes you stand out from your competitor like “equipment Installation”, “Consulting Services”, etc.
    • Structured Snippet Extension- We use this section of the ad to highlight some of your top vendors
    • Call Extension- In this extension, your phone number is displayed as an option for inquiries to directly reach out to you from your ad.
    • Location Extension- Not only will this extension place your address within the ad, but also increases your relevancy in local Google Map searches.

    Here are some add-on extensions that do not come customary with our ads package but can be requested:

    • Lead Form Extension- Displayed at the bottom of your ad, Lead Form Extensions allow the inquirer to directly submit a form fill without entering your website.
    • Affiliate Location Extensions- —(Only used from clients with multiple locations) Google Ads allows users the ability to promote multiple stores, utilizing a single ad extensions
    • Promotional Extensions- This can promote a monetary discount ($5 off), percentage discount (5% off) and “up to “discounts (up to 5% or $5 off select items)

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