How to Pull in Reviews for your Google My Business Page
If you’re not actively pulling in customer reviews to your Google My Business Account (GMB), you’re missing an easy means of boosting your online presence! Research indicates that online customer reviews are a significant factor in search engine rankings, and, combined with GMB, may offer the best means for reaching the most people who might be interested in your restaurant equipment and supplies.
According to research into Google’s search engine methodology and algorithms, the search engine is just as interested in how your company is perceived by others as it is in how you promote it. In fact, the number of reviews and their favorability (or lack thereof) is one of the most important ranking considerations in Google’s local SERP (search engine results page). While Google doesn’t actually disclose its ranking methodologies, Google Maps feature descriptions plainly state that the “highest rated” business near your location will be returned when conducting an area-specific search.
Naturally, there are other benefits that can be gained from reviews, such as testimonials that can be used for marketing, improved overall visibility, and gaining a better understanding of your business’s strengths and weaknesses. But their influence on SERP has emerged as one of the biggest benefits. Building up reviews on GMB is free and easy, so why wouldn’t you take advantage of the tool?
How Exactly do you Generate Those Reviews on GMB?
But how do you get those GMB reviews, you wonder? Well, you’re just going to have to ask.
You can start by asking friends and relatives to post reviews on your GMB. You should also develop an active strategy that encourages every customer to leave a GMB review. This strategy needs to make it as easy as possible for your customers to leave a review by directing them to your Google My Business page. One of the best ways to do this is with a GMB short business name and associated short URL. You can share your short name with your customers by and including it on your website, as well as in email and text correspondence. If your business has a physical location that customers enter, be sure to display your GMB short name where your customers can see it, along with a message asking them to leave a review.
Once you start receiving GMB reviews, build customer loyalty by responding to the reviews. Thank the customer for their review and show that you appreciate their input. Engage with the customer if they expressed any concerns and let them know that you stand ready to correct any perceived deficiencies with your service and/or products. Not only can such engagement boost loyalty, but the two-way conversation may serve to further enhance SERP rankings.
Other Factors to Consider with GMB Reviews
Online marketing experts recommend that businesses should aim for having at least twice as many GMB reviews as their closest competitors. This may seem like a tall order, but it’s a great goal to aspire to! So, make sure that you don’t relax your efforts to seek a review from every customer.
While it may be tempting, do not pay for reviews or encourage reviews by offering incentives or rewards for customers. Not only can customers recognize fake or incentivized reviews, but search engines can reportedly identify them, too. Fake and incentivized reviews are against Google policy, and your SERP rank will be negatively affected if Google’s algorithm concludes that your business is using them.
Consider Place1SEO for all of your Online Marketing Needs
If you would like to learn more about how to get the most from Google reviews, or otherwise upgrade your online marketing efforts, contact Place1SEO. Our southwest Florida-based online marketing team has a long-held track record of launching and maintaining online marketing campaigns that achieve solid, measurable results. From website development to full-service social media marketing and targeted campaigns, Place1SEO can boost your foodservice industry eCommerce business. Contact us today at 239.228.8837.